Dognition | Dognition in the News

The News Room

Here is all you need to know about what's happening with Dognition in the news.


60 MinutesSurvival of the Friendliest on 60 Minutes


"Our founder, Dr. Brian Hare, and some of his team at Duke University was interviewed by Anderson Cooper on 60 Minutes today. They discussed how dogs evolved from wolves, which he calls Survival of the Friendliest."


The New York TimesTo Rate How Smart Dogs Are, Humans Learn New Tricks


"Scientists define and measure a dog’s smarts differently from the way owners do. Over a decade ago, evolutionary anthropologists realized that in the dog, whose development has been so strongly shaped by humans, they had a star subject to observe. Unlike gorillas, dogs are fairly inexpensive to study — their numbers are plentiful, their room and board happily covered by owners."


Washington PostHow do dogs’ genes affect their behavior? Your pet could help scientists find out.


"Linking behaviors to genes is simpler in dogs than in humans: Thanks to generations of selective breeding, dog DNA is far less variable than ours."


The AtlanticPit Bulls Are Chiller Than Chihuahuas


"New evidence suggests that in many situations, America’s most feared dog is as docile as other breeds."


Vanity Fair ItaliaQuanto è intelligente il tuo cane?


"Se hai un border collie quasi di certo ti sei aggiudicato un geniaccio. Ma anche gli altri animali sono più brillanti di quanto si pensasse. E persino le zecche, nel loro piccolo..."


60 Minutes AustraliaTop Dog


"Few would argue that man has no greater friend than a dog. The pet pooch has been by our side for thousands of years, but in all that time we’ve never really studied their behaviour scientifically. However researchers in the United States are now attempting to assess just how smart canines are."


Men's JournalWhy Owning a Dog Adds Years to Your Life


"We've long known that man's loyal companion can offer therapeutic benefits to trauma victims and soldiers with PTSD. Now we're discovering that trained dogs can work as effective diagnosticians, too, sniffing out early- and late-term cancers, Type 1 diabetes, and malaria. Increasingly, research also finds that just owning a companion dog can have positive health benefits. In fact, in the not-so-distant future, dogs may change the way we approach health care."


RedditReddit Ask Me Anything (AMA) on Dog Cognition


"Dr. Brian Hare participated in a Reddit AMA on the subject of dog cognition. Reddit community members posted thousands of questions and you can read through the lively discussion threads."


Business Insider9 special abilities that show just how smart dogs really are


"Every one of us thinks that our dog is uniquely special and smart. But how much do we actually know about our furry buddies and what is going on inside their heads?"


CNBCWhat's Fido thinking? Canine cognition researchers want to know


"Dogs — all 300-plus existing breeds — are curious creatures: The domesticated variety is notorious for mindless habits like chewing on socks and chasing down squirrels, even while their more disciplined brethren sniff out illegal drugs, explosives and even cancer. Those characteristics are all part of canine cognition, a growing field of research conducted by leading dog psychologists (yes, really) who actively examine why our furry friends behave the way they do."


Bark PostHow The Dognition Assessment Can Strengthen The Love Between You And Your Dog


"Here at BarkPost we know that dogs are incredible creatures, and since you’re reading this, I am sure you agree.... Wouldn’t it be great if we could develop a deeper understanding of the inner workings of our best friends’ minds, not only to understand what makes them tick, but also to strengthen the bond that we share with them?"


Pop Sugar PetsDo You Know What It Means When a Dog Wags His Tail?


"Purina Pro Plan Bright Mind and Dognition teamed up to share five fun facts about your dogs in celebration of Pet Appreciation Week this week. You can learn more about things like how pups learn and what it actually means when they yawn. "


People PetsBone Up on Your Dog Knowledge with These 5 Furry Facts


"In celebration of Pet Appreciation Week, Purina Pro Plan BRIGHT MIND and Dognition are asking “Did You Know” these fascinating facts about your dog?"


AOLThe meaning behind your dog's yawn revealed


"We all yawn when we're tired -- but for pooches, the move may be more than just an incredibly adorable sign of drowsiness. Studies have shown that a pup's yawn can sometimes be a sign of stress, but it may actually be a sign of empathy too."


Fox5NYDognition: What is your dog's personality?


"They are man and woman's best friend, but how well do we really know our dogs? "There's someone sleeping in your bed you might not know as well as you think you do," says Dr. Brian Hare, a cognitive neuroscientist at Duke University and a leading expert on dog intelligence."


WCNC RaleighDognition helps profile a dog's personality


"Have you ever wondered how your dog thinks? You can find out through a series of tests called Dognition. Three years ago, CBS North Carolina first introduced you to Dognition and the local researcher, Brian Hare, who created it. In the years since, researchers say they’ve learned a lot."


The AtlanticPlay With Your Dog, for Science


"Scientists still aren’t sure exactly when domesticated dogs first split off from wild wolves, or even how it happened—did people adopt and tame wolves tens of thousands of years ago? Or did wolves start tagging along with people of their own volition, effectively taming themselves?"


NBC NEWSResearcher Crowdsources Doting Dog Owners for Canine Insights


"A team at Duke University found that dog owners could competently test their pets at home for studies on canine intelligence. They were even happy to pay for the privilege, providing an unorthodox source of funding for the research."


The Daily BeastDognition: The Myers-Briggs Test for Your Dog


"A citizen journalism site launched in 2013, Dognition measures your dog’s personality with 20 science-based games, then catalogs the data for a huge scientific study. On Wednesday, two years into watching dogs across the globe play fetch, co-founder Dr. Brian Hare and team released their first scientific paper."


PLOS | ONECitizen Science as a New Tool in Dog Cognition Research


"Family dogs and dog owners offer a potentially powerful way to conduct citizen science to answer questions about animal behavior that are difficult to answer with more conventional approaches. Here we evaluate the quality of the first data on dog cognition collected by citizen scientists using the website."


AKC News500 Dog Owners “Play” Scientist to Unlock Secrets of the Canine Mind


"These “citizen scientists” contributed data to a study recently published in the scientific journal Plos One. The research analyzes data collected by 500 dog owners who played the same games at home that researchers used in a laboratory setting, to find out about a dog’s cognitive skills and problem-solving."


US News & World ReportDog Owners Help Scientists Get Inside Pooches' Minds


"Like humans, dogs have a unique set of mental skills they use to navigate their environment, the new research suggests. Some communicate well, others have better memories, and still others are better at taking their owner's perspective, the Duke University study found."


News 9 OklahomaNews 9 Anchors Reveal Their Dogs' Unique Minds


"News 9's Kelly Ogle and Amanda Taylor tried it out on their dogs. All you need is a little space at home, a few household items, an internet connection, and of course, your best friend."


NBC NEWSIs Your Dog a Genius? This Test May Have the Answer


"Ever wonder, "Is my dog a genius?" The answer is, "Yes!" according to Brian Hare. "The question we ask at Dognition is 'What kind of genius does your dog have?'""


Today ShowHow does your dog really feel about you?


"Dr. Brian Hare from National Geographic’s “Is Your Dog a Genius” puts the intelligence of some of our favorite dogs to the test with some fun challenges."


Huffpost Living CanadaDog Intelliegence: Dognition Assessment Reveals It's Not About Numbers, But What They Understand


"Caspin ranks as a Protodog, a spontaneous pooch that bonds easily and can solve problems on its own or with people, according to dog intelligence measures created by scientists and trainers. The Dognition Assessment uses 20 games to determine a dog's level of empathy, communication, cunning, memory and reasoning."


SheKnowsThe new technology that promises to read your dog's mind


"Dr. Hare created Dognition, an online tool that anybody can use to find out about the different types of intelligence their dog is using to be the genius that it is. Some dogs are amazing communicators, some dogs are incredibly bonded and empathic with their owners, some are even capable of complicated reasoning skills and others have an amazing memory. Finding out the process by which your dog learns is the first step in discovering how intelligent he or she is."


60 MinutesThe Smartest Dog in the World


"Anderson Cooper meets Chaser, a dog who can identify over a thousand toys, and the scientists who are studying the brain of man's best friend."


WiredWhat’s Up With That: Why Does Your Dog Seem to Know What Time It Is?


"It’s five o’clock, and your dog is excitedly wagging her tail and nuzzling against you. Your furry friend is hungry and seems to know that this is the hour you usually feed her. But was this performance a simple reaction to a rumbling in Ginger’s tummy or are canines actually able to somehow read the clock?"


BarkPost12 Unique and Thoughtful Gifts for Dog Dads This Father’s Day


"Let’s take a moment to give thanks to all the Dog Dads this Father’s Day, who deal with their motherpupper’s antics and love them all the same! If he has a special bond with his pup, why not get him something that he can share with his child of the canine persuasion? Sure sounds better than power tools that will just gather dust in the garage!"


New York TimesYou’ll Go Far, My Pet: Dog Feats Reach New Heights


"A new dog is nothing if not a mystery shrouded in fur. What exactly was lurking behind Pi’s smoky eyes? Would she be a charmer, a rocket scientist or a bumbling, tail-chasing dolt? For answers, I turned to Brian Hare, an evolutionary anthropologist who studies behavior at the Canine Cognition Center at Duke. Last year, he started Dognition, a web-based testing service."


Brit + Co.Doggone it: Dognition Helps You Bond With Your Furry Faced Friend


"If you’re like a lot of us here at Brit + Co., you’re a proud doggy mama or papa. And that means you totally get why we call those little rascals (wo)man’s best friend...But get ready to be shocked: You don’t actually know that little creature as well as you think you do. But now you can thanks to a website called Dognition."


Wired12 Great Gifts for the Dog-Lover on Your List


"Did Denver truly feel bad about eating the Kitty Cat treats? Probably not. But he did feel awful that his owner was disappointed in him. We're all guilty of humanizing our pets -- especially when it comes to their behavior and motivations. But that doesn't mean you can't use some real science to measure the cognitive strengths and weaknesses of your beloved pooch."


Fox 8 WGHPKatie’s dog Louie takes IQ test through Dognition


"Like many people, FOX8 News Anchor Katie Nordeen spends every day with her beloved pet — in her case, a Golden Retriever named Louie. But Louie is a bit of a stranger. "


Daily MailHow clever is YOUR dog?


"Is your dog really as dopey as it seems, or is it just playing dumb to get its own way? Have you ever wondered why your pet runs round in circles, or barks at random things? It could be all down to their personality type."


WRAL NewsDog Study Fetches National Attention


"Have you ever wondered what your dog was thinking? Now there may be a way for you to figure out what is going through your dog’s mind."


MACLEAN'SDoes your dog know what you are thinking?


"A growing number of researchers are peering into the mind of the dog and discovering that man’s best friend is a complex creature. Remarkably, some scientists believe that dogs might have developed unique cognitive skills to understand what we humans are thinking."


Live ScienceHarnessing Dog Lovers: Crowdfunding Helping Canine Science


"If you have ever wondered what is going on inside your dog's mind, science can now help you find out."


FOX 13 Tampa BayTests reveal how dogs learn


"If your pup can sit, stay and shake, that's great. But when it comes to how your dog learns, that's an entirely different animal. A small North Carolina web-based company is out to help you get to know your dog and how he or she thinks by playing "games" you can do at home."


CBS ChicagoNew Test Can Tell You How Smart Your Dog Is


"Ever wonder how smart your dog is? Or what they’re thinking? There is a new way to find out. CBS 2′s Mary Kay Kleist shows us how you can put your dog to the test."


Tampa Bay TimesDon't feel guilty about lavishing your dog — it's evolution.


""The answer of why we love dogs so much is because, in order to survive, they had to have us love them," said Dr. Brian Hare, associate professor of evolutionary anthropology at Duke University, founder of the Duke Canine Cognition Center and co-author of The Genius of Dogs: How Dogs Are Smarter Than You Think. Hare is also the chief scientific officer at Dognition…"


CBS MiamiYour Dog May Be Smarter Than You Think.


"Can a dog empathize with human emotion? According to researchers, they are one of the few species that can express empathy, and thanks to Dr. Brian Hare it’s possible to discover more of what’s hiding behind your dog’s puppy eyes."


WCNC CharlotteNC Company Answers "How smart is my dog?"


"A small North Carolina company is getting global attention for unlocking the formula to how dogs think. Dognition was founded a few months ago, employs about 25 people, and fills hip office space in converted tobacco factory. It’s been featured in Wired Magazine, Huffington Post, and it was the focus of the most-emailed New York Times article a few weeks ago."


CBS2 - CBS New YorkDogs May Be More Intelligent Than You Realize


"Many people believe dolphins and chimpanzees are the smartest animals other than humans when it comes to intelligence, but new research shows the family dog might also be among the geniuses in the room."


FOX 29 Philadelphia, WTXF-TVHow Smart is Your Dog?


"In a day and age where pampering our dogs is at the top of the to-do list, and our furry friends are on social media, there is a new question to consider - just how smart are our pets? Dognition is giving proud pet owners the chance to figure it out."


SMASHING INTERVIEWS MAGAZINEBrian Hare Interview: Is Your Dog a Genius?


"Dr. Brian Hare is an associate professor of evolutionary anthropology at Duke University in North Carolina and a member of the Center for Cognitive Neuroscience, which is a division of the Duke Institute for Brain Sciences. His research has consistently received international media coverage over the last decade and has been featured in many prominent publications, radio and television programs and multiple documentaries. Hare is frequently invited to give lectures about his research on dog intelligence. He is founder of the Duke Canine Cognition Center that is dedicated to the study of dog psychology and co-founder of Dognition (, which provides fun, cognitive science-based games that help you discover the unique way that your dog sees the world."


SMART ANIMAL TRAINING SYSTEMSThe Genius of Dogs: Heralds New Era in Dog Cognition Research


"I just finished reading Brian Hare’s and Vanessa Woods’ book, The Genius of Dogs. I was anxious to get my hands on this book and was looking forward to learning about the latest studies on dog cognition. I had also come across comments from trainers who were not appreciative of the authors’ criticism of behaviorism and clicker training and I wanted to understand their perspective on the subject."


The New York TimesA Virtual Pack, to Study Canine Minds


"Dr. Brian Hare, an associate professor at Duke, found his research constrained by the number of dogs he can study. Now he hopes to expand his research geometrically, with the help of dog owners around the world. He is the chief scientific officer of a new company called Dognition, which produces a Web site where people can test their dog’s cognition, learn about their pets and, Dr. Hare hopes, supply him and his colleagues with scientific data on tens of thousands of dogs."


DIANE REHM SHOWA Virtual Pack, to Study Canine Minds


"Service and therapy dogs perform lifesaving jobs every day. They sniff out bombs, find people buried in avalanches and guide blind people across the street. Now another type of work is aiding humans. Comfort dogs come to the emotional rescue of people suffering in the aftermath of disasters or battling the difficulties of daily life. Their job has taken them to Newtown, Conn., Boston and West, Texas. A panel of experts joins Diane to talk about the differences between service dogs and therapy dogs, companion dogs, assistance dogs and all other working dogs. They discuss how to determine the best dog for a job, how they are trained and the benefits for both the human and canine species."


ABC World News with Diane SawyerEinstein or Socialite? Dognition Test Helps You Better Connect With Man’s Best Friend


"Dr. Brian Hare is an associate professor at Duke University and the dog whisperer behind Dognition, an online assessment that tells you about the brain behind the bark. It’s run by a start-up company in North Carolina. "It’s to help people understand their dog in a way that they have never been able to understand them, and to enrich their relationship with them as a result," Hare said."


BLOGGINGHEADS.TVPlay games with your dog and help science!


"Laurie Santos, Professor of Psychology at Yale University, talks with Brian Hare in this 45-minute interview. Regarding Dognition (Hare): “The hope here is to have animals in their natural environment … thousands of people volunteered and that sounds like a lot, but in the United States, there are 70 million dogs that are pets in people’s homes. There has really been a revolution in the understanding of animal cognition.”"


NBC NEWS: COSMIC LOGDognition uses brain-teasers to unlock mysteries of your dog's mind


"Is your dog an Einstein or a Charmer? For $60 (woof!!), a new business venture called Dognition will help you put your pooch through a series of fun playtime activities to find out how your dog thinks. The metrics generated by those experiments are being fed into a research project that could for the first time determine how the cognitive traits of various breeds differ."


HUFFINGTON POST10 Reasons Dogs Are Smarter Than You Think


"We have never been more sure that dogs are geniuses. We have learned more about how dogs think in the past decade than we have in the last century. How they are geniuses is not always obvious, but uncovering the answers is all part of the fun. The full story of this journey is in our new book The Genius of Dogs, and if you are curious, you can find the genius in your own dog here. Until then, here are a few cases of canine cleverness that may surprise you."


PITTSBURGH POST-GAZETTEPatricia Sheridan's Breakfast With ... Brian Hare


"Brian Hare is an associate professor of evolutionary anthropology at Duke University, and founder of the Duke Canine Cognition Center. He recently co-authored "The Genius of Dogs: How Dogs Are Smarter Than You Think," with his wife Vanessa Woods. He also launched a website,, which offers cognition tests you can do on your dog."


ALL PET NEWSWhat is the Smartest Dog? Dognition Aims to let You Know


"I always knew my dog was smart, but now it seems I can finally prove it, thanks to Dognition. Dognition is an online web application that is anything but “just another app.” With a who’s who in the animal/canine world at the helm (including professors at Duke, Harvard, Yale and more), this web-based dog-cognitive assessment aims to pinpoint the exact intelligences our dogs possess."


BOSTON GLOBEA personality test for your dog


"Is your dog a Stargazer? A Maverick? An Einstein in furry disguise? For $59.95, a new company called Dognition will diagnose your dog's personality and explain how he thinks about the world. The service, which launched earlier this week, is the brainchild of Brian Hare, an evolutionary anthropologist at Duke University and also the director of the Duke Canine Cognition Center. In an interview with Science last month, Hare explained that he decided to turn his research into a business at the urging of some entrepreneurial colleagues."


USA TODAYDogs are smarter than you think, and here's proof


"Brian Hare is the founder of Duke University's Canine Cognition Center, which researches the intelligence of dogs. You might say Dr. Hare knows his way around Fido's brain."


CBS THIS MORNINGDogs: how smart are they?


"New research shows that dogs are not only intelligent, but able to adapt like few animals around the world. If you have a dog, you know that's true. CBS This Morning presents a video interview with Dr. Brian Hare regarding his newly launched company, Dognition."


WIREDHow Smart Is Your Dog? Test Your Pet’s Brain Power for Science


"Some are arguing that the social skills of dogs rival — and in some ways exceed — those of our closest primate relatives, chimpanzees, and may have much to tell us about how our own species evolved its social savvy. Last week Wired visited Brian Hare’s laboratory at Duke to ask him about his new company, what makes dogs smart and how much most dog owners know about their own best friends."


CBS NEWS"Dognition" asks, how smart is your dog?


"Is your doggy a dummy? Probably not. Most dogs are adept at simple problem solving and recognizing commands. But if you want to put your pet to the test, a new company has you covered."


SCIENTIFIC AMERICANThe Brilliance of the Dog Mind


"New science reveals the multiple intelligences of mankind’s best friend. Just about every dog owner is convinced their dog is a genius. Brian Hare, an associate professor in the Department of Evolutionary Anthropology and the Center for Cognitive Neuroscience at Duke University, is one of the leading figures in the quest to understand what dogs know."


NEW YORK POSTWho's a Clever Boy?


"Dogs actually surpass monkeys (and other intelligent beasts) in communication skill and relationship with humans, Dr. Brian Hare’s new book argues. Hare notes that wolves, which dogs began evolving from between 12,000 and 40,000 years ago, are better at certain things (like hunting, for example) than dogs, but pups surpass wolves at many communication tests."


DISCOVERY NEWSHow Smart Is Your Dog? Find Out with 'Dognition'


"A dog scooting butt-down across the carpet may not seem like the clever animal that comes closest to human babies in communication skills. But a Web app aims to enable thousands of dog owners to record the results of playful experiments with their canine companions. The “Dognition project” could revolutionize scientific understanding of dogs by gathering data from man's best friends all over the world."


DUKE TODAYThe Genius of Dogs


", created by two Duke professors, debuts today. The site offers dog-owning customers a series of science-based games to determine their pooch's relative strengths and weaknesses in various thinking skills, from empathy to cunning to memory."


WALL STREET JOURNALWhy Dogs Are Smarter Than Cats


"Cats beware. Research in recent years has finally revealed the genius of dogs. Like other language-trained animals—dolphins, parrots, bonobos—dogs can learn to respond to spoken signals associated with different objects. What sets dogs apart is how they learn these words."


FOYLESGuest Blog: The Genius of Dogs


"Dr. Brian Hare looks at how our techniques for measuring intelligence have changed, and why dogs have been so successful in integrating themselves into a human-dominated world."


NEWS & OBSERVERStartup Dognition promises to help you better understand your dog


"A Duke University scientist, a successful local entrepreneur and the Triangle’s largest advertising agency have joined forces on a new venture that boasts it can strengthen the relationships between dog owners and their pets."